Our Story


Our Story

Beauty as
self-expression.

Luvian Marelle was built on a single belief: that professional-quality beauty belongs to everyone - and that every product you reach for should feel worthy of the moment.

20+
Product Categories
100%
Cruelty-Free
Global
Worldwide Shipping
14
Day Easy Returns
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Where It Began

Born from a passion
for effortless artistry

Luvian Marelle began with a simple frustration: the gap between professional-grade formulas available to makeup artists and what everyday beauty lovers could access. The products that performed best were rarely the ones people could afford to reach for every day.

That gap became our purpose. We set out to bridge it - developing every formula, every shade, every finish with the same rigor as a prestige beauty house, but with prices designed for real life.

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Our Philosophy

"Makeup is not a mask.
It's a medium. Your art."

We don't believe in beauty standards. We believe in beauty as a language - personal, expressive, and entirely yours. Every Luvian Marelle product is designed to amplify your vision, not direct it.

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What We Stand For

Built on four pillars

Every decision we make - from formulation to packaging to pricing - is guided by these commitments.

Premium Quality

Professional-grade pigments, buildable formulas, and textures that perform as beautifully as they feel.

Cruelty-Free

No animal testing. Ever. Our formulas are developed with care for every living thing - beauty without compromise.

Worldwide Shipping

Luvian Marelle ships globally, because great beauty shouldn't be limited by geography.

14-Day Easy Returns

Shop with complete confidence. If something doesn't feel right, we make returns simple and hassle-free.

Our Commitment

Clean formulas.
Honest beauty.

Every Luvian Marelle formula is developed with ingredient transparency at the forefront. We don't hide behind complexity - if it's in the tube, it earns its place.

From long-wear lip stains to weightless tinted moisturizers, our products are designed to work with your skin, not over it - delivering finish and longevity without unnecessary fillers or harsh additives.

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Our Products. Your Art.

This is the beginning
of your story.

Every shade chosen, every finish layered, every look built with Luvian Marelle products is an expression that belongs to you. We provide the tools. The art is entirely yours.