privacy policy

1. Introduction

Luvian Marelle ("we," "us," or "our") is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, store, and share your personal data when you access or use our website located at www.luvianmarelle.com (the "Website") or purchase products through it.

By using the Website, you confirm that you have read and understood this Privacy Policy and consent to the collection and use of your personal information as described herein.

If you do not agree to this Privacy Policy, please do not use the Website.

For privacy-related inquiries, please contact us at: support@luvianmarelle.com

2. Information We Collect

We collect personal information that you provide to us directly, as well as information collected automatically when you use the Website.

2.1 Information You Provide

• Identity Information: name, email address, shipping and billing address, phone number
• Payment Information: processed securely through third-party payment processors — we do not store full payment card details
• Order Information: purchased products, order history, and transaction details
• Communication Information: inquiries, correspondence, and customer support records
• Account Information: login credentials and account preferences, if you create an account

2.2 Information Collected Automatically

• Technical Information: IP address, browser type, device information, operating system
• Usage Data: pages visited, time spent on pages, links clicked, and referral sources
• Cookies and Tracking Technologies: as described in Section 8 of this Policy

2.3 Information from Third Parties

We may receive limited information from third-party service providers such as payment processors, shipping carriers, and analytics platforms, solely for the purposes of processing your orders and improving our services.

3. How We Use Your Information

We use your personal information for the following purposes:

• To process, fulfill, and deliver your orders and manage payments
• To send order confirmations, shipping updates, and delivery notifications
• To provide customer support and respond to your inquiries
• To operate, maintain, and improve the Website and its security
• To detect and prevent fraud, unauthorized access, and other prohibited activities
• To comply with legal, regulatory, tax, and fraud-prevention obligations
• To send marketing communications, newsletters, or promotional content, where permitted by law and subject to your consent
• To analyze Website usage and improve our products and services

We do not sell your personal information to third parties.

4. Legal Basis for Processing

Where applicable law requires a legal basis for processing your personal data, we rely on the following:

• Contract performance: processing necessary to fulfill your order and deliver our services
• Legal obligation: processing required to comply with applicable laws and regulations
• Legitimate interests: processing for fraud prevention, security, and Website improvement
• Consent: processing for marketing communications, where you have opted in

You may withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out prior to withdrawal.

5. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share your information with the following categories of third parties, strictly for the purposes outlined in this Policy:

• Payment processors: to securely process your transactions
• Shipping carriers: to deliver your orders
• Analytics providers: to help us understand Website usage and improve our services
• Marketing platforms: to send communications where you have provided consent
• Legal and regulatory authorities: where required by law, court order, or regulatory obligation

All third-party service providers are authorized to process your personal data only as necessary to perform their services and are contractually required to protect such data in accordance with applicable law.

6. International Data Transfers

Personal data may be transferred and processed outside your country of residence. Where such transfers occur, we implement appropriate safeguards to ensure adequate data protection, including Standard Contractual Clauses or other lawful transfer mechanisms where required by applicable law.

By using the Website, you acknowledge that your personal data may be transferred to and processed in countries that may have different data protection standards than your country of residence.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including compliance with legal obligations, dispute resolution, and enforcement of our agreements.

Order and transaction data is typically retained for a minimum of five (5) years to comply with applicable tax and accounting requirements. Account information is retained for as long as your account remains active, and for a reasonable period thereafter.

Data that is no longer required is securely deleted or anonymized.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve Website functionality, analyze usage, and deliver relevant content.

8.1 Types of Cookies We Use

• Strictly necessary cookies: required for the Website to function, including shopping cart and checkout functionality
• Analytics cookies: help us understand how visitors interact with the Website
• Marketing cookies: used to deliver relevant advertising and track the effectiveness of campaigns

8.2 Your Cookie Choices

Cookies that are not strictly necessary are used only with your prior consent, obtained through the cookie consent mechanism on the Website. You may withdraw consent or manage your cookie preferences at any time through your browser settings or the cookie settings tool on the Website.

Please note that disabling certain cookies may affect the functionality of the Website.

9. Data Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted connections (SSL/TLS), secure payment processing through PCI-compliant providers, access controls, and monitoring procedures.

However, no system is completely secure, and we cannot guarantee absolute security of your data. You are responsible for maintaining the security of your account credentials.

9.1 Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority without undue delay and, where feasible, within seventy-two (72) hours, where required by applicable law. We will also notify affected Users where the breach is likely to result in a high risk to their rights and freedoms.

10. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

10.1 Rights for All Users

• The right to access the personal data we hold about you
• The right to request correction of inaccurate or incomplete data
• The right to request deletion of your data, subject to legal exceptions
• The right to withdraw consent where processing is based on consent
• The right to opt out of marketing communications at any time

10.2 Additional Rights for EEA and UK Users (GDPR / UK GDPR)

• The right to restrict or object to processing
• The right to data portability
• The right to lodge a complaint with a supervisory authority

10.3 Additional Rights for California Residents (CCPA / CPRA)

• The right to know what personal data is collected and how it is used
• The right to request deletion of personal data, subject to legal exceptions
• The right to opt out of the sale of personal data — we do not sell personal data
• The right to non-discrimination for exercising privacy rights

To exercise any of these rights, please contact us at support@luvianmarelle.com. We will respond in accordance with applicable legal timelines.

11. Children's Privacy

The Website is not directed at and does not knowingly collect or process personal data from individuals under the age of 18. If we become aware that we have collected personal data from a minor, we will take steps to promptly delete such data. If you believe we may have collected data from a minor, please contact us at support@luvianmarelle.com.

12. Third-Party Links

The Website may contain links to third-party websites or services. This Privacy Policy does not apply to such third-party sites. We are not responsible for the privacy practices or content of any third-party websites and encourage you to review their respective privacy policies before providing any personal information.

13. Marketing Communications

Where you have consented to receive marketing communications, we may send you newsletters, promotional offers, and updates about our products and services. You may unsubscribe from marketing communications at any time by clicking the "unsubscribe" link included in any marketing email, or by contacting us at support@luvianmarelle.com.

Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders and account.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting to the Website, with the "Last Updated" date revised accordingly. We encourage you to review this Policy periodically to stay informed of any updates.

Where changes materially affect your rights, we will provide notice through the Website or by email where required by applicable law. Your continued use of the Website following any changes constitutes your acceptance of the updated Policy.

15. Contact Us

For any privacy-related questions, requests, or concerns, please contact us at:

Email: support@luvianmarelle.com
Website: www.luvianmarelle.com

We will respond to all privacy-related inquiries within a reasonable timeframe and in accordance with applicable legal requirements.